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PART1.“平臺流量分配權重改變”
PART1. "Changes in Platform Traffic Allocation Weights"
短期爆款流量運營“已過期”
Short term popular traffic operation 'expired'
過去主要看5s完播率，但這些短期爆款流量的重要參數在新規落地后有效失效！單純想靠普通的留鉤子、剪輯時金句前置，已經很難再吸引大流量。
In the past, we mainly focused on the 5-second completion rate, but these important parameters of short-term popular traffic have completely become invalid after the implementation of the new regulations! It is already difficult to attract a large amount of traffic simply by relying on ordinary hooks and pre editing quotes.
點贊不再是重要“重排序”
Likes are no longer important. 'Reorder'
抖音平臺重新調整互動數據權重排序，收藏的優先級躍居常用！權重優于完播和點贊，其次是參考老粉回訪、深度互動數據。注意點贊不再是重要的！

Tiktok platform readjusts the ranking of interactive data weight, and the priority of collection leaps to the first place! The weight far exceeds finishing and liking, followed by referencing old fans' follow-up and deep interaction data. Thumbs are no longer important!
要做優良內容、實用內容，推進觀眾收藏
To create high-quality and practical content, and promote audience collection
PART2.“流量推送周期調整”
PART2. "Adjustment of Traffic Push Cycle"
7天長效視頻推流
7-day long-term video streaming promotion
抖音不再只是參考發幾小時的數據快速推流，而是開啟7天長效推流機制。大家近遇到的視頻剛發布后播放量低，只要你的內容具備長期實用價值，能夠持續獲得用戶收藏、回看，那么7天內會持續獲得分配的自然流量。
Tiktok is no longer just a quick streaming based on the data sent for a few hours, but a 7-day long-term streaming mechanism. The videos you have recently encountered have low views after being released. As long as your content has long-term practical value and can continue to be collected and viewed by users, you will continue to receive allocated natural traffic within 7 days.
垂類賬號優勢放大
Enlarge the advantages of vertical accounts
抖音此次新規和B站、視頻號早前開始推進長視頻，推動有價值的干貨分享、有專業度的垂類內容的方向是一致的。大家不再只靠獵奇爽點、無實質干貨的短視頻獲取流量。隨著平臺對沒有深度的短視頻的降權，不僅可以推動創作者輸出不受短時間限制，具有實用價值和專業深度的垂類內容，也能夠逐漸改變用戶心智，讓大家慢慢沉下心去聽創作者娓娓道來。我們一直強調醫生要做就做合理賽道垂類賬號，把自己擅長、懂、患者問題多的疾病講專、講精、講透，而不是只為了吸引粉絲做搏眼球的內容。合理垂類賬號潛力會持續放大，醫生IP長期運營的核心更應該是堅持垂直內容深耕。
This new regulation of Tiktok is consistent with the direction of promoting long video, valuable dry goods sharing and professional vertical content of station B and video number earlier. People no longer rely solely on short videos that offer novelty and lack substantial content to gain traffic. With the platform's downgrading of short videos without depth, it can not only promote creators to output vertical content that is not limited by short periods of time, has practical value and professional depth, but also gradually change users' minds, allowing everyone to slowly calm down and listen to the creators' speeches. We have always emphasized that doctors should create precise track vertical accounts to specialize, understand, and thoroughly explain diseases that they are good at, understand, and have many patient problems with, rather than just creating eye-catching content to attract fans. The potential of precise vertical accounts will continue to expand, and the core of long-term operation of Doctor IP should be to adhere to deep cultivation of vertical content.
合理垂類賬號才是未來
Accurate vertical accounts are the future
PART3.“AI內容管控更嚴格”
PART3. "AI Content Control Stricter"
抖音此次新規對AI內容管控升級，所有借助AI工具產出的內容包括AI配音、AI繪圖、AI成片、AI剪輯，作品發布前建議勾選AI創作標識，未標注一經檢測，違規直接下架限流。類似AI數字人的內容管控也會更嚴格！醫生IP、醫療科普內容是嚴謹、需要負責任的，會影響到患者的就診甚至治療決策，它不能只想著提高產能、降低成本。此次平臺對于批量AI口播視頻自然流量的降低，是對內容原創性與醫生真人實錄的肯定和加持。
Tiktok's new regulations have upgraded AI content management and control. All content produced by AI tools include AI dubbing, AI drawing, AI film, AI editing. Before works are released, AI creation logo must be checked. Once it is not marked, it will be directly off the shelf for current restriction in violation of regulations. Content control similar to AI digital humans will also be stricter! Doctor IP and medical science popularization content are rigorous and responsible, which can affect patients' medical treatment decisions. It cannot only focus on improving production capacity and reducing costs. The reduction of natural traffic for batch AI oral video on this platform is a recognition and blessing of the originality of content and the live recording of doctors.
“醫生IP不是網紅賬號”，每一句觀點都該是專業且準確的所以純靠AI寫稿子、純靠數字人輸出的醫生賬號要注意
Doctor IP is not an internet celebrity account. Every viewpoint should be professional and accurate, so doctor accounts that rely solely on AI writing and digital output should be careful
PART4.“平臺嚴查私域導流”
PART4. "Platform rigorously inspects private domain diversion"
私域導流的處罰標準大幅加重，除了原本的私信，還有視頻畫面、評論區留言、主頁簡介、直播間話術等板塊都被監管，這些地方都不能出現手機號、微信號、線下地址、二維碼以及明顯引導用戶添加外部聯系方式的暗示話術。這讓純粹做科普、輸出專業知識的醫生可以走得更遠。
The punishment standards for private domain diversion have been significantly increased. In addition to the original private messages, video images, comments in the comment section, homepage introductions, live broadcast room scripts, and other sections are also regulated. Mobile phone numbers, WeChat accounts, offline addresses, QR codes, and any suggestive language that guides users to add external contact information are not allowed in these areas. This allows doctors who purely do science popularization and output professional knowledge to go further.
踏踏實實做好科普，建立自己的信任護城河
Solidly carry out science popularization and establish one's own trust moat
此次新規不難看出抖音內容生態的未來，這對醫生IP的作用是：平臺發展方向“摒棄博眼球的短期套路，核心扶持內容原創、具備實用價值、長期合規穩定變現的垂類博主”內容創作調整“無需盲目甚至刻意追逐泛流量被動拍攝自己并不喜歡的東西，堅持產出能讓老百姓想要收藏留存的科普內容”醫生優勢更顯“利于花時間花精力做專業科普、把專業問題講透講清的醫生”
This new regulation can easily see the future of Tiktok content ecology, which has the following effect on doctor IP: the development direction of the platform is to "abandon the short-term routine of eye-catching, and focus on supporting vertical bloggers who have original content, practical value, and long-term compliance and stable realization". Content creation adjustment "There is no need to blindly or even deliberately pursue flood traffic to passively photograph things that they do not like, and insisting on output can make people want to collect and retain popular science content". The doctor advantage is more obvious "doctors who spend time and energy on professional popular science and explain professional problems thoroughly"
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